Take a Virtual Tour

Featuring an architectural masterpiece that draws you in with purposeful perspectives, explore our award-winning booth for yourself through the matterport.

Kimball Hospitality collaborated closely with the visionary team at Looney & Associates to bring their concept and design to life, resulting in an immersive booth experience. An award-winning interior design firm with over 29 years of excellence, Looney & Associates specializes in compelling projects covering a wide range of hotel types and sizes.

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“At the heart of our design lies the essence of timeless style, blending 5-star sophistication with effortless cool—a modern interpretation of Italian style known as Sprezzatura. Serving as the backdrop for an American IT girl's exploration of Milan, the design reflects the upscale elegance of a Milanese suite. Architecturally intriguing, it draws viewers in with purposeful perspectives, inviting exploration. Inside, an open living area, bedroom, and dressing area exude a sense of refinement. Luxurious fabrics—a blend of plush velvets, rich leathers, and textural linens—add depth and contrast, marrying classic silhouettes with contemporary, bespoke pieces. Curated art complements the space, placed at focal points, adding personality and depth. Ultimately, the design transcends trends, embracing enduring style and sophistication while honoring Italian design principles.”

JIM LOONEY, CEO, LOONEY & ASSOCIATES