Designed by The Gettys Group and crafted by Kimball Hospitality, this project was more than just a booth—it was a chance to disrupt the day-to-day and embrace intentional design for joy. The Gettys team took on this challenge as a passion project, focusing on creating spaces that spark happiness, connection, and inspiration. Each detail was thoughtfully designed to blur the lines between work, entertainment, and relaxation. The result? A space that brings joy not just to those who experience it but to those who created it.
Couldn’t make it to HD Expo —or want to relive the experience? Explore our immersive booth space through two
engaging videos: a dynamic recap of the show and a Matterport walk-through. See every detail of our award-winning
collaboration with The Gettys Group and discover how joy-driven design reimagined the future of hospitality.
Dynamic Recap Video
Matterport Walk-Through
Kimball Hospitality collaborated closely with the creative team at The Gettys Group to bring their concept and design to life. The Gettys Group is an award-winning hospitality design, development and branding firm headquartered in Chicago, Illinois. The firm specializes in hotel interior design, procurement, and strategic consulting, working with leading hotel brands, independent properties, and developers worldwide.
“Designing, in its ideal form, should be a joyful experience. And this smile-inducing process and project with Kimball Hospitality and other beloved vendor partners has been just that. The spaces echo the fun and passion that went into their creation. A small, but valuable project that sought to bring joy...to those engaged in the process and those who would experience the end result. At Gettys, we believe that design should balance the magical and the tangible, a storyline and the bottom line.”
RON SWIDLER, CEO, THE GETTYS GROUP
We appreciate and value our industry vendors for their contributions and unwavering partnership in creating the vibrant atmosphere of our booth.
It takes more than creativity to bring our HD Expo booth to life—it takes planning, precision, and a little bit of magic. From thousands of square feet of materials to months of collaboration, here’s a look at the fun, surprising stats that made our 2025 booth unforgettable.